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WHO WE ARE

Our Mission

the purpose behind what we do

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Our Core Values

how we show up for ourselves and each other every day

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Our Brand Family

more than just a retina practice

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Patient Experience

a common language across RCTX

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Our Mission

It's more than a tagline. It’s the purpose behind the work we do every day. At RCTX, fighting blindness means preserving vision through exceptional patient care, advancing what’s possible through clinical research and innovation, and making specialized retina care accessible to the communities we serve. As an RCTX physician, you are at the center of that mission.

Every patient you treat, referring provider you support, clinical advancement you contribute to, and every person you educate, helps move it forward.

What does “for the world to see” mean? Our impact reaches far beyond the walls of our clinics. RCTX physicians have played a role in the clinical trials behind the treatments that have shaped today’s standards of retinal care. The therapies we use every day to preserve vision were once research, and our physicians and research teams helped move many of those advancements from clinical trials into real-world patient care.

Our core values

Hard Work Achieving our mission requires dedication, focus, and a willingness to go the extra mile everyday.

What it looks like: Taking ownership, following through, supporting your team, and doing what it takes to provide patients with the care they need.

Authentic Care We treat every patient and colleague with empathy, kindness, and respect.

What it looks like: Treating patients and one another with genuine compassion, communicating clearly, listening, and remembering the person behind every diagnosis.

Innovation We embrace curiosity, new ideas, and change to continually find better ways to serve our patients and advance retinal care.

What it looks like: Staying curious, embracing new approaches, participating in research, and continually looking for ways to improve retinal care and the patient experience.

CORE VALUE AWARDS

Our Core Values are something we recognize and celebrate. Throughout the year, RCTX staff and physicians can nominate fellow team members and peers who demonstrate Hard Work, Authentic Care, or Innovation in a meaningful way. Each quarter, leadership reviews the nominations and selects two recipients for each Core Value. At the quarterly Warrior Huddles (town hall/company-wide quarterly meeting) Winners are recognized with a Core Value plaque and bonus as a thank-you for the impact they make on their patients, colleagues, and RCTX.

Our brand family

RCTX is part of a large variety of resources built around one goal: improving access to specialized retinal care, advancing research, and supporting the physicians, patients, and providers we serve. RCA Research RCTX is home to RCA Research. Our clinical research division, helping advance retinal care through participation in clinical trials and the development of new treatments and technologies. Texas Retina Research Foundation Our nonprofit foundation supporting research, education, and initiatives that contribute to the future of retinal care. Retina Warrior

The RCTX Mascot! We thought of giving the Retina Warrior a name but.. WE are the Retina Warriors!

HelloDoc (formerly known as MD Directory) A resource designed to strengthen connections between physicians and make it easier to find and connect with the right medical expertise. Image Portal (rebrand coming soon!) A resource that gives referring providers convenient access to their patients’ retinal imaging, helping support communication and continuity of care.

Our BRAND PROMISE

A: Access to World-Class Retina Physicians

C: Convenient Referrals

E: Ease of Access

patient experience

We have 23 locations throughout our Houston and San Antonio areas. Our patients will visit different clinics, interact with multiple team members, or see more than one RCTX physician throughout their care. No matter where they are, we want their experience to feel consistent. The RCTX Patient Experience program was developed by our leadership team to create a shared approach to how we communicate with patients and with one another across the practice. It gives our physicians and staff a common language and helps ensure patients receive clear, thoughtful, and consistent communication throughout their journey with RCTX.