YOUR MARKETING
TOOLKIT
HELLODOC/MD DIRECTORY
Get to know RCTX’s referring provider network. Access referral activity, contact information, practice details, Physician Liaison notes, and more.
RCTX IMAGE PORTAL
A HIPAA-compliant way to securely share high-quality retinal images, send and track referrals, and stay connected throughout the patient’s care.
MARKETING MATERIALS
Everything from physician bio's for patient and provider introductions, personalized business cards, and your name added to all printed marketing materials!
HELLO DOC (FORMERLY KNOWN AS MD DIRECTORY)
HelloDoc is an internal platform for understanding and managing our referring provider network. It brings together referral activity, provider information, practice details, and notetaking to give you helpful context before connecting with a referring provider. Each provider profile includes their headshot, practice, office locations, specialty or subspecialty, office and cell phone numbers, work and personal email addresses, referral counts to RCTX, and your previous field visit notes.
Use HelloDoc to: • See how frequently a provider refers patients to RCTX • Learn which practice and locations they work with • View their specialty or subspecialty • Find the right contact information for the situation • Review previous interactions and Physician Liaison notes • Prepare before a provider visit, event, dinner, or other outreach
RCTX IMAGE PORTAL (REBRAND COMING SOON!)
A Resource for Your Referring Providers
The RCTX Image Portal was developed to make the referral process easier for referring providers, RCTX, and most importantly, the patient. When retinal images are faxed, even great images captured by a referring provider’s staff or our own team can lose their quality along the way and can arrive looking more like a “black blob,” limiting its usefulness. The HIPAA-compliant Image Portal allows referring providers and RCTX to securely share high-res retinal images while keeping the quality and detail of the original image.
MARKETING MATERIALS
The RCTX Marketing team develops and maintains a variety of physician, patient, and referring provider resources to support your practice. Materials may include physician introduction pieces, referral materials, patient education, condition-specific resources, event materials, business cards, clinic collateral, and more. As part of your onboarding, your name will be added to RCTX-branded materials, and you’ll receive your own business cards to use when visiting referring provider offices. We’ll also help introduce you to the RCTX community through e-blasts to patients and referring providers, helping get your name and face in front of the people you’ll be serving from the start. Need something you don't see? Talk to the Marketing Team. We can help determine whether a resource already exists or work with you to develop what you need while keeping it consistent with the RCTX brand.
SOCIAL MEDIA AND DIGITAL SUPPORT
Our digital channels give patients, referring providers, and the community another opportunity to get to know the physicians behind RCTX.
Marketing supports your digital presence through physician introductions, educational content, interesting cases, clinical and research milestones, videos, events, media opportunities, website updates, and more.
See Something Interesting? Send It Our Way.
Interesting cases make great opportunities to educate, engage, and showcase the incredible retinal care happening at RCTX. If you come across something worth sharing, send it to Marketing.
RCTX SWAG
We want you to feel like part of RCTX from day one. As part of your onboarding, you’ll receive plenty of RCTX swag to get you started and help you represent the practice in and outside of the clinic. And the collection is always changing. Marketing regularly refreshes our swag based on feedback and ideas from our staff and physicians, turning those ideas into items our team actually wants to wear and use. From shirts and jackets to tumblers, hats, accessories, Retina Warrior gear, and more, there’s always something new in the works.